Erin Davis

A set of AR Instagram camera effects that use real-time facial tracking on video footage to give WWE fans their own personalized entry walks and signatures moves.

You can make your own facial expressions, noises, etc, while you reenact The Game’s signature entrance, “wooo” your way to the ring as the Queen, drop a People’s Elbow, come “back from the dead” as The Undertaker or be on the receiving end of a RKO.

Fox WWE was the first brand to use real time facial tracking onto video footage inside the Spark AR Studio. Within the first 3 weeks of launch, they saw 200 million total impressions, and 11 million total video captures!

Instagram Links (mobile only):

Stone Cold
Undertaker
Triple H
Rock
Kofi
Charlotte
RKO

Agency: Wieden+Kennedy NY

Production Company: Current Studios

Since the launch of The Great Delta Give-Back website in April 2019, Delta employees have dedicated the equivalent of four years in volunteer hours through serving communities across the globe.

The Great Delta Give-Back was a new way for employees to give back and continue Delta’s mission of connecting people and changing the world for the better. With this initiative, Delta is giving its employees a paid day off to volunteer at charitable organizations worldwide.

As the company reflects on the first half of the year, Delta employees and workgroups have made significant impacts through their days of service:

- Over 1,300 employees have already volunteered.
- Delta people have served in over 600 communities across the world.
- They have made a difference through over 13,000 hours dedicated to volunteering.
- Throughout the year, Delta people have been coming together to serve over 350 organizations, including American Cancer Society, American Red Cross, Junior Achievement, United Way, and many more.

The Tech:

The interactive map used a satellite map of the world as a starting point with HTML5 Canvas on top to achieve the Delta brand look, and optimized everything to load in the browser (including IE 11!) for a smooth interactive experience across devices. When employees submit their volunteer information, including photos and videos, we create an animated pin on the map. The more employee pins, the brighter the world is and the more positive impact that delta is providing.

Website: https://thegreatdeltagiveback.com/

Agency: Wieden+Kennedy NY

Production Company: Jam3

Coca-Cola was one of the first global brands to partner with Facebook to launch a branded effect, allowing users to create interactive video masks as Santa or Coca-Cola’s iconic Polar Bears to share with someone they want to thank for making the Holiday season possible.

Agency: Pereira O’Dell SF

Production Company: Jam3

THE BEAUTY INSIDE, an EMMY-winning social film developed for Intel and Toshiba. Directed by Drake Doremus and starring Mary Elizabeth Winstead and Topher Grace, the film is broken up into six filmed episodes interspersed with real-time interactive storytelling by the 'main character' entirely over ‘his’ Facebook timeline. It was Hollywood's first social film to give everyone in the audience a chance to play the lead role throughout the story. The Beauty Inside won a Daytime Emmy Award for Outstanding New Approach and took home 11 Cannes Lions. 

A FB application was built for fan auditions, product details, and additional content like film trailers, behind-the-scenes content, and interviews. We organized the moderation of all photo and video auditions, second interviews, final selections, and UGC integration into the film.  Created a very detailed content calendar for posts to keep fans engaged and also to reveal the story over a 6 week timeframe and respond to fans in real time. 

Facebook Applications, Webcam integration, UGC contest management, UGC moderation, Custom CMS with analytics dashboard, Content calendar, Real-time communication with fans on social. 

Press Articles:

http://www.fastcocreate.com/1681288/director-drake-doremus-seeks-the-beauty-inside-for-toshiba-and-intel

https://www.washingtonpost.com/blogs/innovations/post/social-movie-the-beauty-inside-lets-fans-star-in-film-alongside-hollywood-stars/2012/08/23/82db34f0-ec98-11e1-a80b-9f898562d010_blog.html

Agency: Pereira O’Dell SF

Production Partner: B REEL (LA)

"What Lives Inside" tells the story of a beloved father who spent his life inspiring kids, and a son who had long forgotten what it was like to be one. While mourning the loss of “Pops,” his world-famous puppeteer father, Taylor finds himself mysteriously transported to the magical world of his father's show where he begins an unforgettable journey to find something he thought was lost forever- his own creativity. 

Since Pops' world was inspired by children’s creations, we invited the audience to contribute their own creature ideas for the film via hashtag on Instagram, Twitter or directly to the website. The final film featured over a hundred original works of art from the audience that were brought to life like never before, with one them becoming the character that would ultimately set Taylor free.

The responsive HTML website is fully functional on web, mobile, and tablet. It included UGC submissions, film trailers, behind-the-scenes content, and interactive 360 tours of Dell’s Intel products. The website had two designs, the first was a sketch version for the Call for Entries, the second was a more sleek finished look that rolled out once the film was completed.

HTML responsive website, UX, Design, Custom CMS with analytics dashboard, UGC contest management, UGC moderation, Content calendar, Real-time communication with fans on social. 

Press Articles:

http://www.fastcocreate.com/3043484/intel-and-dell-launch-what-lives-inside-a-new-social-film-starring-oscar-winner-jk-simmons

http://creativity-online.com/work/intel/39746

Agency: Pereira O’Dell SF

Production Partner: Stopp LA

Corona Beach Break was a social application that challenged and rewarded fans to take a "beach break". Whether it's checking in at a stadium, logging off Facebook or a uploading a photo of an ice cold Corona, users could earn points redeemable at the Corona store for anything from cool branded gear to golf trips and spa appointments.

Corona Beach Break was the first mobile application for the brand. Fans who downloaded the application were able to accept and complete every type of challenge, from check-ins to mobile uploads. The application also allowed users to redeem their points at a mobile version of the Corona store.

Agency: Pereira O’Dell SF

Production Partner: BKWLD

Focused on the way friends and family use Skype to keep in touch over long distances, the “Stay Together” campaign is anchored by three touching stories:

“The Impossible Family Portrait” tells the story of Denis who is separated from his home & family in Uganda. Lindsay’s “The Animal Family Portrait” is a story of a zookeeper whose work visa has run out in Australia and and now uses Skype to visit with her animal friends at the wildlife park. Finally, “The Growing Up Family Portrait” tells the story of 10-year old Julia who keeps in touch with her cousins & family in Brazil.

To create an equally compelling online home for these stories, we created SkypeStayTogether.com. The responsive website is fully functional on web, mobile, and tablet devices and can be maintained and updated via a WordPress CMS.

A contest component allows users to share their own stories of how they use Skype to “Stay Together” and an interactive bing map allows users to explore stories and find their own friends and family in distant locations using Facebook Connect. 

HTML, Wordpress, Facebook Graph, Bing Maps integration, Global (10 languages), UX, Design, UGC contest management, UGC Moderation, Analytics.

Agency: Pereira O’Dell SF

Production Partner: Uncorked Studios

THE 19,340 FT WEBSITE

Our challenge was to give HP technology relevance in times when actions speak louder than any media buy.

So we built a website that is literally as tall as Mt. Kilimanjaro (19,340 ft, or 16,709,709 pixels), where fans could track a group of celebrities and activists climbing the world’s tallest free-standing mountain to raise awareness for the global clean water crisis. The climbers used HP technology to amplify their message to the rest of the world, sharing their photos, clips and tweets on the site in real time.

The 16,709,760-pixel Web site allowed fans to climb with the team in real-time. You could follow their photos, videos and tweets along the way, as well as track their vitals, their position on the mountain and the current weather conditions. Most importantly, you could donate water by sponsoring a foot of their climb.

Getting dynamic updates from the top of Mt. Kilimanjaro requires a lot of planning, organizing and testing to ensure information would be communicated correctly and timely from the mountain.  As we developed the website, we also prepared climbers with the equipment and instructions they needed to keep us connected. 

The site was featured in Communication Arts, won a Cannes Bronze Lion, an FWA, and was nominated for best of show SXSW.

Flash, Custom CMS, Database, Twitter integration, analytics, various vital monitoring equipment, remote wireless packs, all-nighters.

Agency: Goodby, Silverstein & Partners

Production Partner: Number 9

Campaign landing page for Skype's largest ever campaign, It's Time for Skype. We were tasked with making a site that let users know all the things Skype can do beyond video calling. So, we created a series of demos to show off features like group video calling, screen sharing and file sharing. The site was and is a great success.

Agency: Pereira O’Dell SF

Production Partner: Uncorked Studios

Times Square

People who like Corona Light on Facebook were invited to upload their photo to a 40-foot tall digital billboard for all of Times Square to see. The Times Square billboard went live on November 8 and ran through December 6. Images captured from across the square are posted to Facebook so participants can share photographic evidence of themselves in a Corona light ad on display in Times Square. The sign was located at 47th Street and Broadway.

Agency: Pereira O’Dell SF

Production Partner: BKWLD

As part of Skype‘s new “It’s Time for Skype” marketing campaign about putting humanity back into how we communicate with others each and every day, we pledged to make the web a little more human. Given the popularity of the Skype emoticons as a way of sharing your emotions with each other, we developed and introduced a new Facebook app to put a more human spin on these and help you share your gestures and expressions with the world: Skype Humoticons.

The Skype Humoticons app allowed you to mimic classic emoticons by capturing images of your own facial expressions (from an existing photo or by snapping a picture with your webcam), which you could then post in our Humoticon gallery or share on your Facebook wall. And if you really wanted to fully express yourself, you could make an animated Humoticon by taking up to five pictures to show others how you really feel. Once you’re done, you could also download your Humoticon, or copy its URL, to share it in an instant message.

Agency: Pereira O’Dell SF

Production Partner: Uncorked Studios

Video shoot+edit for Ignite’s empowerment workbook to help girls develop their political ambition while they practice their handwriting.

http://www.writingourrights.com/

Responsibilities: Produced the shoot and edit

Agency: Pereira O’Dell SF

Production Partner: nTropic SF

Bear Naked and IBM Chef Watson team up to help you create custom granola blends. Humans get granola help from a supercomputer.

Bear Naked gives customers the power to make their own granola – and the food maker is working with IBM’s powerful Watson computer to ensure the new granola is a tasty treat even when whipped up by a novice.

A site will create thousands of new granola combinations from more than 50 ingredients that Bear Naked is allowing consumers to choose from. Customers can pick a base ingredient, say chocolate or honey, and IBM’s artificial intelligence system will offer up three suggestions to add to the mix.Fortune gave the web service a test drive. We picked honey as a base. Watson suggested we add toasted sesame seeds, cracked black pepper, and banana chips to the mix. If we opted for that combo, it would have cost $9.99 for a 300-gram pack of granola.

Users are allowed to opt out of any ingredient suggestion from IBM Chef Watson. To guide consumers, alerts pop up notifying shoppers if the combination they are creating will actually result in a tasty granola.“This allows consumers to have a first of its kind discovery around food and unexpected flavor pairings,” Lauren Berkowitz, director of Watson Life, told Fortune. “What we did at the molecular level is taught Watson the science and chemistry and flavor pairings. And then applied that to food.”

Increasingly, IBM’s IBM -0.72% Watson has been “learning” more about consumer preferences. It came up with a Thanksgiving turkey recipe last year, it powered a shopping app for The North Face, and it has crafted new cooking recipes.

Agency: Pereira O’Dell SF

San Francisco-based Pereira & O'Dell is an advertising agency heavily influenced by the digital culture and focused on creating cross-disciplinary campaigns for progressive marketers.

www.pereiraodell.com

A consumer website built to simulate the simple and beautiful navigation on the HP Photosmart Premium Printer with TouchSmart Web, the world's first home printer with web-connected apps.

Agency: Goodby Silverstein & Partners

Interactive holiday campaign for Skype, which highlighted the importance of quality time during the holiday season. Skype held an online contest and selected 20 contestants to win a $500 shopping spree through a personal shopper in New York City.

PRE-EVENT: The 20 contest winners were contacted by their personal shopper to discuss their wish list for their shopping spree. The shoppers contacted each winner using text and video messaging through Skype.

SHOPPING DAY: Shoppers set out around New York City to collect the winner’s wish list items. Each shopper leſt a video message for the winners to share the items that were purchased that day.

POST EVENT: A group of talented Skype elves wrapped each wish list item and sent the package to the winners before the holiday.

Agency: Pereira O’Dell SF

Production Parter: MKTG